Business Coaching for People Who Are Betting on Themselves

Building something of your own — a freelance career, a brand, an independent practice, a business born from your skills or your passion — is an act of betting on yourself. This practice exists to make sure that bet pays off.

I’ve spent 18+ years building businesses: I’ve positioned hundreds of brands, services, and products across Fortune 100 companies and early-stage startups. I’ve generated over $8M in revenue, worked across nearly every dimension of growth, and built three businesses of my own.

The journey hasn’t been neat or linear. I’ve left a cushy job with no plan. I’ve freelanced without structure, predictability, or knowing where the next opportunity was coming from. I’ve learned what it actually takes to build from the ground up.

I’ve experienced how both founders and businesses work: how they grow, how they break, and how they succeed. BET ON YRSLF is what that experience became: a real-world way to sustain something that’s yours and trust yourself while you do it.

BET ON YRSLF Business Coaching helps you:

  • Go from thinking about a dream business to actually doing it

  • Overcome the excuses that hold you back (not enough time, not enough money, fear of being judged, feeling stuck/blocked/confused)

  • Clarify your vision and stay inspired

  • Define products, services and offers people want to pay for

  • Master marketing and sales to generate consistent revenue

  • Optimize your routines and play to your strengths

  • Always know your priorities and next steps

CHAT WITH ME

ENVISION IT

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DEFINE IT

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CREATE IT

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GROW IT

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LEARN IT

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BET ON YOURSELF

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ENVISION IT 〰️ DEFINE IT 〰️ CREATE IT 〰️ GROW IT 〰️ LEARN IT 〰️ BET ON YOURSELF 〰️

  • Business coaching is a personalized, one-on-one relationship designed to help you start or grow your venture. The “business” part and the “coaching” part are equally important. The business part involves practical, step-by-step guidance on core aspects of your business (like strategy, marketing, sales, and negotiation). The coaching part focuses on you, the individual, and provides ongoing support so you can foster a positive mindset, boost motivation, and maintain accountability.

  • BET ON YRSLF is for current and aspiring:

    • Freelancers

    • Contractors

    • Solo Practitioners

    • Solopreneurs

    • Founders & Small Business Owners

  • No, you don’t. BET ON YRSLF was developed for people with and without business backgrounds. All sessions are designed to give you the blueprint and guidance you need to take your next step with confidence and clarity.

  • You’re in one of the best stages for us to work together. I will help you understand your strengths and passions, clearly articulate potential business concepts, and equip you with the confidence to bring your business to market.

    If the bet you want to make isn’t a business at all, let’s grab time for a Discovery call to determine how I can support you.

  • BET ON YRSLF is category- and industry-agnostic. If you're an individual offering goods or services in any field, I’m here to support you. You may be in graphic design, event planning, financial services, video editing, floral design, brand strategy, education, music lessons, media planning, medicine, community building, personal styling, a personal chef or something else — if you want to start or grow something, we can work together to help you succeed.

  • You develop the physical product itself, I help you develop the positioning and business foundation to bring it to market successfully.

    Your business foundation includes things like business modeling, naming, value proposition, priority messaging, audience definition, pricing, marketing, getting your first customer(s), and ongoing sales strategies.

  • You develop the digital product itself, I help you effectively bring it to market.

    Bringing a digital product to market includes things like your pitch deck narrative, MVP definition, naming, positioning, audience definition, value proposition, pricing, marketing plans, user acquisition strategies, and retaining customer(s).

  • I am a fractional Chief Growth Officer and business development consultant for established brands and businesses with $500k-$25MM ARR. To work with me in this capacity, send me a message on LinkedIn.

  • You are welcome to book a Discovery Call for this and I’ll determine how I can support you or point you in the right direction. You can also email me with a note about your needs.

  • Each week, I offer one coaching hour that can be paid for in the form of a written testimonial. If you are interested in learning more, email me here.

    BET ON YRSLF also offers payment plans. View options at checkout.

“Allie transformed my scattered ideas into a clear, sellable roadmap and plan I can run. She defined my value, narrowed my targets, and gave me a tactical plan to reach and convert customers. Allie pairs creative empathy with a sharp, numbers-driven business mind, and asks the hard questions that lead to better pricing and sharper pitches. I’m grateful to have someone I can bring ideas to who understands the arts and still thinks like a strategist. She’ll continue to be my sounding board as Friends From New York grows under a big, many-lane umbrella.”

—Heidi Hartwig, Founder, Friends From New York