I am my most joyful and peaceful when I am betting on myself. Throughout my life, that’s looked like many things.

I’ve been fortunate to spend a significant part of my career inside world-class agencies and studios, working directly with C-suites at organizations like YouTube, Google, Infiniti Motors, Timberland, The Whitney Museum, and LinkedIn. With more than 18 years of experience across Fortune 100 companies, startups, and my own ventures, I’ve built and positioned hundreds of brands, products and services, generating over $8M in revenue along the way.

I’ve also quit my job to travel until the money ran out (India, to answer your first question), founded a small business aligned with one of my passions (clothing and accessories), and exited and re-entered the corporate world three times successfully. I have always felt deeply motivated by helping other people believe in (and bet on) themselves — like helping my friends and family negotiate over $100K in raises, fundraising, and rate increases.

Through BET ON YRSLF, I works as a strategic co-pilot to current and aspiring founders, helping them to clarify their positioning, sharpen their messaging, strengthen their marketing and business development, and make smarter decisions about what to build, launch, and prioritize next. In parallel, I help clients work through the routines and habits required to sustain themselves, so they can keep betting on themselves.

I’m a certified yoga and pranayama instructor who spends time in India each year studying and practicing, so I bring yogic principles into my coaching to help clients with self-trust, decision-making, resilience, and follow-through (because the way we build anything is inseparable from the relationship we have with ourselves).

Alongside being a Business Coach, I’m a fractional Head of Growth, a start-up advisor, and a small business owner myself.

I started BET ON YRSLF to inspire and support as many people as possible in starting or sustaining their own venture. Because anyone can have their own business. Yes, even you. You just need the right coach, and you’ve come to the right place.