LAUNCH, LAND & expand

LAUNCH, LAND & EXPAND is a step-by-step process for making your offerings known and landing clients. Whether you’re launching for the first time, re-introducing yourself, or targeting new customers, this sprint will help you identify and land the right opportunities so you can keep betting on yrslf.

In this sprint, we will:

  • Identify the exact customers you want to land, both inside and outside of your network

  • Create a step-by-step action plan to land them, including exactly how you will manage your time so you can execute

  • Write your public launch or re-introduction announcement for up to 3 touchpoints (e.g. email, social, LinkedIn)

  • Create high-conversion templates to (re)-introduce yourself directly (1:1) to your most desired customers

  • Implement lightweight systems to help you capture data and track progress

  • Equip you with sales coaching and best practices, from first conversation to close

LAUNCH, LAND & EXPAND combines live 1:1 working sessions with independent homework.

The process kicks off with a GOALS session to understand the stage of your business and your desired growth goals.

Time Commitment: Complete the process in as little as 1 week or a maximum of 3 weeks (dependent on mutual availability).

You keep all materials, templates and checklists created during the program.

I coach and guide you every step of the way, hold you accountable, and serve as your expert partner. All the tools and strategies you need are here, so you can continue to BET ON YRSLF.

  • The ZERO TO ONE program is for individuals that are committed to bringing a Minimum Viable Business to market. The program is designed for aspiring:

    • Freelancers

    • Contractors

    • Solo Practitioners

    • Solopreneurs

    • Founders

    • Small Business Owners

    Individuals who are already in business but want to wipe the slate clean to rebuild from scratch are also a good fit for this program.

    • You’re a freelancer, contractor, solo practitioner or solopreneur who is ready to think of yourself as a business so you can increase your market value and have better visibility into your revenue pipeline

    • You want to turn an idea, skill, passion, expertise or asset into an income stream

    • You want to start or expand a side hustle

    • You’ve already had a successful career (maybe you’re even retired!) and want to try something new

    • You want to start a business as a service provider

    • You want to bring that thing you’ve always dreamed of into the world

    • You have a Vision, and need ongoing motivation and support to start or continue to bet on yourself

  • I care deeply about the success of every coaching client I take on, so it’s important we keep it real from the get-go.

    • This program requires patience and consistent effort; overnight success is rare. Most people land their first client within 90 days — many even sooner. But if you’re specifically looking for instant results or passive cash from the jump, it’s not the right fit.

    • If you're not in a position to dedicate the mental space and focus needed to thoughtfully build and grow your business, this isn’t the right moment.

    • Building a sustainable business takes time, and your commitment to steady progress is essential. If urgency or immediate financial relief is your priority, consider addressing those needs first.