the vision launchpad

Go from blank slate to launch-ready business in four collaborative sessions.

The Vision Launchpad is a program designed to help you turn a passion, skill, area of expertise, or asset into an income stream — with me as your expert guide and coach.

Whether you have an idea cooking or you need help spotting your opportunity, you will come away from the Vision Launchpad program with profound clarity and confidence, and be well on the path to getting your first client.

The Vision Launchpad program involves four (4) 1:1 sessions, plus coaching hours:

Session 1: Vision Session, 90 minutes

Session 2: The Blueprint, 60 minutes

Session 3: The Materials, 60 minutes

Session 4: The Launch, 60 minutes

You will have 1-2 hours of independent work after each session.

The program can be completed in a minimum of 3 weeks, or a maximum of 8 weeks, depending on mutual availability.

Coaching Hours: this program includes 2 hours of 1:1 coaching to be used however you like, for up to 120 days after the program.

What we’ll do during our sessions:

  • Explore opportunities based on your passions, skills and areas of expertise

  • Create the Vision for your business

  • Define the core elements of your MVB — the Minimum Viable Business you can launch tomorrow, from which everything else will grow

  • Define your Target Audience

  • Define your positioning and core value proposition

  • Identify, name and price your offerings / products / services

  • Determine a viable business model

  • Create the checklist of Marketing Assets & Touchpoints you’ll need, and develop the highest priority ones for launch

  • Write the communications plan and messaging for your launch announcement

  • Review the step-by-step action plan for getting your first client

  • Review your business admin checklist (legal / finance / etc)

  • Bring all of this together into a singular Vision Launchpad document that will serve as the blueprint for your business

  • Schedule your two (2) open coaching sessions to be used post-launch, so you can keep your confidence high as you continue betting on yourself

You get to keep all materials, templates and checklists created during the program.

I will coach and guide you every step of the way, holding you accountable and acting as your expert partner. All the tools and strategies you need are here, so go ahead and Bet on Yourself.

  • The Vision Launchpad program is for you if:

    • You want to turn an idea, skill, passion, expertise or asset into an income stream

    • You’re a freelancer who wants to re-imagine yourself as a small business so you can find, convert and keep clients more easily

    • You want to start and run a business as a service provider

    • You want to start or expand a side hustle

    • You’ve already had a successful career (maybe you’re even retired!) and want to try something new

    • You need help defining an existing business idea so you can bring it to market

  • I care deeply about the success of every coaching client I take on, so it’s important we keep it real from the get-go.

    • This program requires patience and consistent effort; overnight success is rare. Most people land their first client within 90 days — many even sooner. But if you’re specifically looking for quick fixes or instant results, it’s not the right fit.

    • If you're not in a position to dedicate the mental space and focus needed to thoughtfully build and grow your business, this isn’t the right moment.

    • Building a sustainable business takes time, and your commitment to steady progress is essential. If urgency or immediate financial relief is your priority, consider addressing those needs first.