Ready to Bet on Yourself?

With 18 years of experience building businesses, I’ve positioned hundreds of services, brands, and products — from Fortune 100s to startups. I’ve sold over $8M in physical products and B2B services, helped a start-up acquire 60k new users, and solved growth challenges across nearly every aspect of business.

But my story isn’t linear: I’ve also quit a stable corporate job to travel until the money ran out. I’ve freelanced without structure or visibility. I’ve founded a small business and spent nine months living lean, learning what it actually means to build “from the ground up.”

Through it all, I kept betting on myself. Not always neatly. Not always profitably. But always knowing that the next bet was worth making if I kept creating, experimenting, and iterating. Fast forward to today: I’ve made a life — and a lifestyle — by betting on myself. I created this practice to help you Bet on Yourself.

I turned the lessons — the hard ones, the expensive ones, the surprising ones — into a strategic, no-fluff way to build a solo business with clarity, traction, and staying power. A blueprint that helps you move faster with fewer wrong turns, make decisions with confidence, and keep betting on yourself — without burning out or selling out.